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Vibram vice president of product design Peter Von Conta met resistance during every step of the process while launching the FiveFingers running shoe, a product that nearly everyone in the shoe business thought was destined for failure. As the critiques got louder, Vibram dug in its heels and launched one of the most successful products ever created in its 75-year history.

The Takeaway: The best advice is often when people tell you not to do something.

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